The marketing analytics platform Singular has completed a merger with Apsalar, a firm specializing in the analysis of the return on investment (ROI) of mobile developers.

The analytical company Apsalar has found out which genres of mobile games are best monetized through micropayments, and which projects should not even be taken up.

Apsalar company from sunny California has developed a tool capable of real-time tracking the effectiveness of Facebook ads in the mobile segment.