The international mobile analytics company Adjust has launched a free, open-source tool for evaluating the effectiveness of applications. It is designed to help developers and marketers figure out how successfully their product will show itself on the market.
The Adjust benchmark service allows you to set the characteristics of an application by selecting its type, platform, distribution region and user acquisition method. Then it analyzes the data of 7 thousand mobile programs from January to March 2018 and provides average marketing metrics for the selected type of applications: KPI, CPI, retention, number of sessions and actions in the application.
The interface of the Adjust service
“Our tool is the first product of its kind that makes key performance indicators publicly available and helps brands make informed decisions based on market data,” said Christian Henschel, Executive Director of Adjust.
The Adjust service also allows marketers to create reports from collections of results, which can be used to track the success of advertising campaigns and the results of the application’s stay on the market.
Adjust used its own tool in the preparation of the latest report on the performance of mobile games in the 1st quarter of 2018.
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