The editors of the App Store, if desired, may refuse to publish the application if they consider the category “oversaturated” and the product devoid of uniqueness.

The international mobile analytics company Adjust has launched a free, open-source tool for evaluating the effectiveness of applications. It is designed to help developers and marketers figure out how successfully their product will show itself on the market.

AppsFlyer mobile marketing service has launched the AppFlyer Mobile mobile application. With its help, AppsFlyer customers can monitor the performance of advertising campaigns.

Downloads of the Hooked app in the App Store and Google Market increased from 336 thousand to 2.2 million in 5 months.

Yesterday Distimo presented the Top Global Apps report for September. According to the figures given in it, revenue from Google Play has grown significantly over the past six months. 

The most important news and articles of the last week: daily revenues from the App Store are growing fastest in Russia; Flurry talked about the most successful game genres in terms of profitability; Playheaven shared the secrets of a threefold increase in eCPM and much more.

On December 11, the next MAD’Day will take place in St. Petersburg. The event will discuss the development of mobile applications and the prospects for their use in business.

On November 24 and 25, a Crash course of product managers will be held in St. Petersburg, dedicated to the creation, management and promotion of mobile applications. 

On Google Play, Russian and Indian companies have the opportunity to set individual prices for their products for the largest 29 mobile markets in the original currency. 

In less than six months, the number of downloads of StartApp, a tool for additional monetization of Android applications, has almost quadrupled. According to the company of the same name that developed it, six months ago it was 40 million, but now this figure has reached 150 million.