75% of players named rewarded ads in mobile games as the most preferred type of ads.
This is reported in a study by Modern Mobile Gamer advertising company Tapjoy.
According to Tapjoy, 10% of respondents refused to watch rewarded ads in mobile games.
The vast majority (79%) of gamers want to see ads in freeplay games only after a preliminary request.
In addition, 55% of respondents stated that they prefer freemium games to other monetization models. 21% of respondents voted for freeplay games with non-rewarded advertising, and 14% choose paid games without advertising at all.
Speaking about the content of advertising, 44% of gamers called humorous content the most pleasant type of ads. Only 12% of the study participants voted for ads using sexual images.
Tapjoy data is compiled on the basis of an April survey of 2,615 users in the United States.
Also on the topic:
- Rewarded ads motivate Gamers to stay in the gamePlayable advertising goes into mobile marketing trends
- Source: Pocket Gamer
