Gartner has published a report according to which in the third quarter sales of mobile devices reached 440.5 million units, which is 5.6% more than a year ago.

As many have already seen in practice, a good application in itself does not give much: it needs to be promoted, to invest a lot of money in marketing and advertising. Fiksu gave 11 tips on how to optimize costs and attract maximum users.

Application promotion is always a whole set of actions where every little thing is important. The main task is, of course, to “light up” wherever possible. We offer a list of sites where you can try to get an overview.

Apple and Google have launched a new computer era comparable to the PC revolution of the 80s and the Internet boom of the late 90s. Since 2007, more than 440 million devices on iOS and Android platforms have been activated; about a million new devices are activated daily. In parallel, a huge number of programs for these devices appear.

PayPal may soon become one of the acceptable means of payment for goods in the Android Market app store. Of course, rumors about this step by Google have been going around for a long time, but recently they have received more real grounds.

The existence of a single market for an application on the iOS platform, on the one hand, is very convenient for both developers and users: the former get access to a large paying audience, and the latter – high-quality content. But there are problems. The developers shared their thoughts on this.

A survey conducted by the ComboApp agency showed that most companies do most of the work on creating and promoting applications independently, but, for example, a third of them would prefer to give marketing tasks to third-party companies.

Five years ago, if we talked about mobile games, we meant games for portable consoles from Nintendo or Sony. Today, mobile games are Angry Birds, Fruit Ninja and other super popular and free or very inexpensive smartphone games. IOS and Android have tripled their market share since 2009.

Danny Vinokur, vice president and CEO of Adobe, announced that the company has suspended work on a Flash player for mobile browsers and mobile OS.

Support for high-quality smartphones is expensive for telecom operators, but even more money is spent on servicing cheaper Android mobile devices.   WDS has estimated that replacing or repairing low-quality Android phones costs companies up to $2 billion a year.

The ComboApp agency conducted a study in which more than 3 thousand independent developers, 85 top managers and 82 middle managers of large companies engaged in the development of applications for mobile platforms took part.

According to Flurry, China has surpassed the UK and has become the second most consumed mobile app market after the United States.

Apple’s operating system continues to dominate the mobile Internet market. According to the latest data from Net Applications, in October, iOS accounted for 61.64% of all global mobile traffic. Every month, its share increases by 6.9%. 

Fiksu has published data on app downloads from the App Store for September 2011: the number continued to fall, while publishers began to spend more money on marketing. Apple explains this by the fact that a lot of users were expecting the release of the new iPhone.

Nielsen recently published a study according to which 62% of American mobile users aged 25 to 34 have smartphones; at the same time, half of smartphone owners are people aged 18 to 24.

Prior to the release of the iPhone 4S, Android increased its market share. But it’s too early to celebrate this fact, says Bill Palmer, editor-in-chief of BeatWeek Magazine. Only the market share has increased as a percentage, while quantitative growth has seriously slowed down.

Apple has become the most profitable manufacturer of mobile devices, collecting 52% of the operating profit of this industry in the last quarter. At the same time, Apple’s share in the smartphone market was only 4.2%.

In 18 months, Google has managed to increase its market share in the UK by about 40% (which totaled about 50%).

The history of the Playrix company began in 2002, when two brothers – one a student, the other still a schoolboy – developed their first mini-game during the last month of the summer holidays; in 2004 they already founded their own company. Playrix gained worldwide fame as developers of high-quality downloadable casual games. Now the company is actively developing in the mobile direction. Igor Bukhman, co-founder and president of Playrix products, told us about what…