Which genres of commercials work best? Such a question was asked by AppLift analysts. They found out that the most effective video shows that promotes games in the genre of adventure (Adventure).

Why do we need a split art test and how to conduct it correctly, – says marketing analyst at Kongregate Heather Gainer (Heather Gainer).

Advertising revenue in mobile apps increases by up to 54% during the holidays, Tapjoy claims based on data obtained on Christmas, Chinese New Year and Valentine’s Day. 

In the third quarter of this year, the shares of Apple and Samsung in the mobile advertising market amounted to 61% for two. Moreover, at the end of the year, against the background of Nokia, RIM and HTC losing the market, this indicator will grow.