The F2P Summit was attended not only by psychologists, scientists and major studios, but also by various platform holders, including Amazon.
The head of Amazon’s mobile content department, Daniel Wiener, explained what distinguishes a profitable free-to-play game from less successful competitors in the market.
According to the expert, who relies on a huge amount of data collected by Amazon, the secret of a profitable free-to-play game is not in long sessions, but in providing reasons for a permanent return to the project.
“44% of repeat purchases occur within an hour of the first purchase,” says Wiener. – “However, it’s not about how addictive the game is, but about the number of sessions a gamer spends with the project. It is the frequency of calls to the game that determines the number of sales.”
Users who often make in-game purchases are also more willing to spend serious money on such purchases. Of course, you can’t just raise the prices of products. It is necessary to prove to the client that the content is worth the money. To do this, you need to make sure that users always return to virtual projects.
Source: pocketgamer.biz