Yesterday, at the Brighton conference of game developers Develop, Amazon shared with developers the secrets of creating mobile games, as well as interesting facts from its own practice.
According to the company’s representative Daniel Winner, there are many small tricks, thanks to which users will not only spend more in games, but also do it more often.
Tip one: the session should be as long as possible
Most microtransactions are made after the first purchase made by the user.
And here the task is to captivate users as early as possible, capture their attention and give them the opportunity to pay (make them want to do it), and then maximize the duration of the session.
It would seem, why? After all, it seems that the user has already given “his blood”.
The fact is that in 48% of cases, repeated IAPs occur in the first hour after the previous purchase.
So, if you give the user a reason to pay in the game one more time at the same hour, he will gladly take advantage of this opportunity.
However, it is clear that some users pay as long as the game is on their devices. It is logical that the longer the application is on their smartphones and tablets, the more, in theory, you will earn, but this is a separate conversation.
Tip two: Don’t be afraid to ask a lot for IAP
According to Winner, users are willing to pay a lot if they see the point, see the real value of the purchase.
Plus, it should be understood that an IAP of $0.99 will make more users, but an IAP of $19.99 will bring more money.
Yes, over time, the amount that users are willing to spend on the game is only growing. Amazon calculated that in 4 weeks of the game it increases by 60%.
So, the further the player progresses in the project, the more you need to ask him for various “buns”.
Tip three: Don’t ignore Amazon
The level of monetization (monetization rate) from each user in the Amazon Appstore is very close to the iTunes App Store (89% correlated with it), the level of monetization of Google Play is 23% of the “apple” store.