Game analysts from the company EEDAR found out that the key to success in the mobile market is the so–called “killer whales” – users who spend more than $70 on mobile games every month.
EEDAR players are divided into five categories:
– those who do not pay – their 37% of the total number of players
– “small fish” – spend up to $4.99 per month, 43% of all players
– “dolphins” – their gaming costs range from $5 to $24.99, there are 16 of them%
– “whales” – spend up to $49.99 per month, there are about 2 of them%
– “killer whales” – game costs from $ 70, about 1 of them%
Moreover, the latter category used to be very small. So she was included in the category of “whales”. But, according to Jesse Divnich, vice president of analytics at EEDAR, the latest study has shown that they are not only enough to be allocated to a separate group, but also that “killer whales” are very different in terms of engagement and how they buy from “average whales”.
“Compared to whales, killer whales spend about three times as much, play twice as much and are often the main source of news for their social group,” says Divnich.
Their relatively modest number – about 700 thousand – does not detract from their impact on the mobile market. According to EEDAR, in many ways, developers should focus on them when creating a game.
“They invest in everything from role–playing games to word games, and finding an approach to them is a key component of success for both publishers and developers.”
How much users spend on mobile apps is part of a large study by EEDAR- Emerging Markets Mobile Gaming Report 2012, which the company offers on its website for $ 20 thousand.