Money July 3, 2017 Pokémon GO earned $1.2 billion in a year The revenue of the Pokémon GO mobile game reached $1.2 billion a year after its release. The game itself has been downloaded 752 million times during this time.
Marketing May 16, 2017 Rewarded ads motivate Gamers to stay in the game Rewarded ads can increase user retention in the app several times.
Other September 10, 2012 1% of players spend $70 on mobile games Game analysts from the company EEDAR found out that the key to success in the mobile market is the so–called “killer whales” – users who spend more than $70 on mobile games every month.