Interview

Premium Narrative design

Quick Interview: The Situation with Narrative in the Casual Sector

Every week, we release interviews on YouTube with gaming experts discussing various aspects of their work. We will also now post separate text-based blitz interviews with our speakers, but these will be “locked.” For instance, today we released a one-hour conversation on YouTube with Anastasia Smirnova on the topic “How to Create a Good Narrative for a Casual Game?” The accompanying content for this video is this article where we’ve already discussed the challenges facing…
Interview

“The industry has shed some of its illusions and has become much more mature,” Yulia Lebedeva on the situation in Turkish game development

The first Turkish event by WN Media Group was held in April 2022. Since then, the company has organized nine events in the country. A week from now, the tenth event will take place—on June 18, WN Istanbul’26 will open its doors. We spoke with Yulia Lebedeva, Executive Director and Partner of the company, about how the Turkish gaming industry has changed over these four years.
Interview

“Some initially panicked, but then came a sense of realization that now nothing could be changed,” says Salary.cab about the situation in Kyrgyzstan and the way out of it

In 2025, entrepreneurs in Kyrgyzstan faced restrictions from local regulators. These measures were implemented due to pressure from European and North American countries. This sudden change significantly impacted IT teams that had recently relocated to the country from Russia. We discussed this with the Head of Sales at Salary.cab, Daniil Popov.
Interview

“Inflated market expectations are one of the most systemic problems,” says Mikhail A. Petrov from New Edge about the challenges and mistakes of game development startups

The competition in the video game market continues to intensify, the cost of user acquisition remains high, and investors have become noticeably more cautious. We spoke with the founder and game designer of New Edge, Mikhail A. Petrov, about the mistakes that are currently costing gaming startups the most in this environment.
Interview

“Over 80% of our audience is on Xbox,” says Pathea about the launch of Superball after six years of development

At the end of October, the cooperative multiplayer game Superball by the Chinese indie studio Pathea Games was released. The studio is best known for their life simulation hit, My Time at Portia. The project took a long time to reach a full release and is still experiencing difficulties. We spoke with Yao Liu, one of the key developers of Superball, about the project’s journey and the hopes of its developers.
Interview

“First comes the love for Counter-Strike and competitions, then love for mom and everything else,” said Artem Klin about the story of launching the RUNCASE platform for selling cases

In light of the recent developments surrounding the decline of the skins market for Counter-Strike 2, we decided to delve deeper into the topic to understand how businesses operate in this niche. We talked to Artem Klin, CEO of the platform RUNCASE, which specializes in creating cases for “Counter-Strike.” We asked him about how his company generates revenue and whether there’s any growth.
Premium Interview

“We are developing a session-based role-playing MMO, whose key value is an exciting adventure for one or 2-5 players,” say top management of Sineus about their key project and publishing

In an interview with App2Top, the top executives of the media franchise — Roman Goroshkin, Alexander Minkin, and Yaropolk Rash — discussed in detail the upcoming MMORPG “Sineus“, their immediate plans for its development, and the unique aspects of working at Sineus Publishing, a publishing and label company aspiring to achieve the gaming equivalent of Blumhouse Productions.
Interview

“Up until the age of 30, I never looked at game development as a business,” Dmitry Morozov from Rightsoft Labs on his journey in the industry

We’re launching a new interview format — extensive personal stories. We begin with a conversation with Dmitry Morozov, who has been in the industry for over 25 years. He co-founded Panzar and worked on games like “Vangers,” “Perimeter,” “Dungeon Cleaners,” and “Fight Club.” Currently, he is the co-founder and creative director of the Cyprus-based studio Rightsoft Labs, which recently released the mobile battler Mech vs. Aliens. We talked to Dmitry about how funding for development…