Last March, the number of downloads decreased, according to Fiksu. However, the price of a loyal user after the February fall, on the contrary, increased.
According to the company Fiksu in the new issue of its monthly report, the number of free downloads from the iPhone in the United States in March fell significantly. If in February the number of daily downloads fluctuated around the 5.2 million mark, then in February this figure was already 5.02 million. Thus, the drop was 4%. Compared to the same period last year, downloads increased by 12%.
In turn, the price of a loyal user (the one who has launched applications three or more times) has increased. If in February it was $1.29, then in March it rose to $1.36.
In fact, no major changes have occurred. Only here in the article for April Fiksu are waiting for some changes due to Apple’s rejection of UDID.