The Fortnite Battle Royale freeplay mode received a powerful promotion on Twitch after hip-hop star Drake joined the game. The famous musician became the hero of the broadcast of the streamer Tyler Blevins (Tyler Blevins). 607 thousand people watched their game at the same time — more than ever in the history of Twitch.
The influx of viewers to the Blevins stream began after Drake gave a link to the broadcast of the game on his Twitter, to which 36.8 million people subscribed. The rapper’s tweet was retweeted over 110 thousand times.
It is not specified on what terms Drake agreed to participate in the broadcast. It is possible that it was a promo action of the Epic Games project.
In addition to Drake and Tyler, the founder of the Megaupload file-sharing resource Kim Dotcom, known for his eccentric behavior and love of video games, also managed to participate in the broadcast.
The previous record of online viewers on Twitch was 388 thousand viewers and lasted only a month.
Tyler Blevins is among the popular Twitch streamers — more than 100 thousand people have subscribed to his channel. At the same time, attracting celebrities of Drake’s scale helped to provide unprecedented online broadcasts, as well as attract the attention of social networks and various media to the game.
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