As part of the recently held WWDC 2016, the Apple company announced the winners of this year’s Apple Design Awards. About how the award affected their performance – in our material.
Apple Design Awards is not only a statuette and respect of colleagues, but also a feature on the main page of the App Store. Sensor Tower calculated how the award, which also attracted the attention of people and the press, affected the performance of Apple’s selected projects.
Total downloads of 12 projects in the American App Store increased by 1482% per feature week.
Already on the first day of promotion – June 13 – the increase in downloads was 552% compared to the figures the day before. Total downloads reached their maximum on June 14. On this day, the growth compared to June 12 was 1674%, reaching the mark of 32-33 thousand total daily downloads.
But the increase varied depending on the applications. The best results were shown by the Complete Anatomy application. Before WWDC, it was downloaded about 300 times a week. During the week of the feature, it was downloaded 35,000 times.
But, for example, the game Dividr did not interest users. Her weekly downloads during the feature reached the mark of only 500 downloaded copies. Paid Ulysses Mobile and djay Pro also did not receive a noticeable increase. Although – also paid – Lara Croft Go weekly downloads during the feature increased 11 times.
As you can see, although the feature can seriously affect downloads, it is not a panacea. Obviously, a lot depends on the project itself, how interesting it is to the mass audience.
Source: Sensor Tower
You will be able to learn about the latest trends in the gaming industry first-hand, personally meet and discuss working issues with leading companies in the game development and publishing market at White Nights St. Petersburg 2016, which will be held on June 28-29.