The Odnoklassniki social network told App2Top.ru how the income of their developers is distributed by genre. She also revealed that she had paid ₽100 million to mobile developers in five months.
The company noted that it is very pleased with the dynamics of the segment. The current amount is 3.5 times more than in the same period last year.
Traditionally, most of the money went to a small number of teams. This can be judged based on the fact that half of the revenue of the mobile gaming platform OK for May came from only the top 5 games.
Odnoklassniki mobile gaming platform
Now the platform is interested in actively attracting new teams and projects.
In April, it was announced that Odnoklassniki would share 100% of revenue with mobile game developers. In addition, the HTML5 mobile games support program was launched on July 1. Under the terms of the latter, all new games will receive free promotion on the OK platform.
Which game developers get the most on Odnoklassniki?
What goes particularly well specifically on mobile is unclear. However, a representative of the platform shared with App2Top.ru data on the highest-grossing genres in general on the platform (web plus mobile).
The main income on the platform is generated by game projects about dating. They account for 17% of revenue. As an example, here we can cite such a project as “Kiss and Get Acquainted” from the studio Ciliz Co., which is based in St. Petersburg.
The highest-grossing genres of Odnoklassniki (web and mobile)
A similar share of 17% falls on projects that classify themselves as “casual”.
As a rule, these are three-in-a-row, like “Pirate Treasures” from TAPCLAP.
Farms can also be called a large segment. The share of this genre in revenue is 15%. A classic example of this direction is “Slavs: Farm” from the MysteryTag studio.
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