Netmarble US CEO Simon Sim commented on the western release of Lineage 2: Revolution. According to him, especially a lot of organics came from Europe and Russia.
In total, the western version of the game has received 5 million registered users since its launch in November 2017. Such a start in Netmarble is rated as very successful.
The release was accompanied by an aggressive advertising campaign. Influencers were actively involved in the promotion. However, Simon explains working with the latter not only for advertising purposes.
We have a lot of new mechanics. Very convenient. But Western players are still not familiar with them, they do not understand what they are for. That's why we contacted many of those who are trusted by their fans. We used streamers to reach their audience.
CEO of Netmarble US
Simon also said that the Western version is different from the one that was launched earlier in Asian countries. It has a different balance, it is lighter.
Also on the topic:
- The world release of Lineage 2: Revolution took place
- More than 1 million people were registered in Lineage 2: Revolution
Source: VentureBeat