British King decided not to enter the US stock market so that investors would not consider it a “one-game company”.
According to The Telegraph, King’s management fears that Candy Crush Saga is “too successful.” Because of this, potential investors may underestimate the company.
For this reason, King decided to postpone the IPO, to demonstrate that the success of Candy Crush Saga was not accidental.
A source: http://www.telegraph.co.uk