The UK government-funded UK Games Fund has supported local gaming startups. He has allocated more than 3 million pounds for the development of 22 games.

The UK gaming market continues to grow, according to a report from the UKIE trade organization.

The UK Advertising Standards Authority (ASA) has ruled that Electronic Arts (EA), Miniclip and Jagex misled users by not telling their game ads about the presence of loot boxes in those games. Companies have been banned from using this advertisement in the country.

Edinburgh-based Rockstar North regularly enjoys the right to tax benefits in the UK. The Scotsman claims that between April 2015 and March 2023, the company requested a tax deduction from the country’s authorities in the amount of £360.3 million ($453.7 million).

Sony failed to annul a class action lawsuit filed by British gamers in August 2022. The UK Competition Court of Appeal ruled that the company must justify its position at the hearing.

Marvel’s Spider-Man 2 has made a good start in UK retail. According to journalist Christopher Dring from GamesIndustry, the Insomniac Games project surpassed almost all games released this year in terms of physical sales in its debut week.

The launch of tax breaks for gaming companies has had a good effect on the UK economy. The consulting firm Games Investor Consulting (GIC) estimated that their contribution to the economic growth of the country amounted to £2.4 billion.

The UK government has reported that it is ready to satisfy 345 applications from local gaming companies for tax benefits (VGTR) for the period from April 2021 to March 2022. The state will return them £189 million.

At the end of July, Sony for the first time lowered the prices of the PlayStation 5 in a number of countries, including the UK. According to GfK, because of this, weekly console sales in the British market increased by 75% in units and by 63% in monetary terms.

In the UK, a class action lawsuit was brought against Apple for £785 million, or about $ 1 billion. The subject of the claim is a high commission in the App Store.

The UK government has announced that it will transfer £5 million to the UK Games Fund. The Foundation provides grants to British gaming startups and helps to attract additional funding.

Zombie action game Dead Island 2 is in demand among gamers from the UK. According to the analytical firm GfK, it showed the third largest number of physical copies sold in the country in 2023.

Hogwarts Legacy continues to sell well in the UK. GfK estimates that in the first five weeks since the game’s release, British gamers have bought it more times than Elden Ring in a year.

Microsoft Corporation is trying to convince the British public with the help of advertisements in newspapers of the benefits of buying Activision Blizzard for $ 68.7 billion. Journalist Tom Warren noticed that the other day she bought strips for advertising in two major publications: the Financial Times and the Daily Mail.

The British Digital Entertainment and Retail Association (ERA) has released a large-scale report in which it spoke about the situation in the country’s gaming market last year. We have chosen the main thing.

Comparitech came to this conclusion. In a recent study, she looked at whether apps and games for children comply with the so—called “Children’s code” – a set of rules in the UK prohibiting online services from tracking the personal data of minors.

In 2022, the British gaming market earned £5.38 billion. According to analysts from Ampere Analysis, this is 1.6% less compared to the previous year. The last time analysts recorded a drop in the local market was in 2012.

The previous record holder was Harry Potter and the Philosopher’s Stone, released in 2001. This is reported by GamesIndustry.biz with a link to the GfK data.

The UK Competition and Markets Authority (CMA) has published a preliminary decision on the deal between Microsoft and Activision Blizzard. The regulator said that in its current form, the deal would harm competition in the gaming market.