Last night, Blizzard announced on the Twitter page of its Hearthstone game that the number of users of the project exceeded the mark of 20 million people.
Thank you all for joining us in #Hearthstone! We’re going to need a bigger tavern! pic.twitter.com/7OUMMIM5ww
— Hearthstone (@PlayHearthstone) September 15, 2014
The new achievement of the game with certain reservations can be tied to the mobile release of the Curse of Naxxramas supplement, which was released almost two months ago.
However, it is unclear how much of the users are on mobile devices, which is on desktop players. It is also questionable whether we are talking about registrations or active users.
Despite the fact that the monetization of the project is not built according to the classic free-to-play canons (new content appears relatively rarely, the purchase of boosters is necessary for a successful game, as in classic desktop collectible games), the game demonstrates stable box office performance.
Hearthstone’s position in the overall box office top in Russia, Germany and the USA (according to App Annie)Blizzard Entertainment is one of the most Oscar—winning video game developers in the USA.
Founded in February 1991 as Silicon & Synapse. It received its current name in 1994. From 2007 to 2013, it was merged with Activision. It is mainly known for three IP — Warcraft, Diablo, Starcraft.