Google Corporation covers the “free” shop: by the end of September, the company undertakes not to advertise as free those applications that contain micropayments.
To be more precise: do not use the word “free” at all in relation to games with IAP (forget about icons and videos with the word free and the tops of free applications).
Also, any purchase in the Play Store from now on will require verification.
The company took a similar step after the publication by the European Commission, the highest executive authority of the European Union, of a number of regulations that are designed to protect the rights of users.
Recall that the standards were first presented in December last year.
- Games advertised as “free” should no longer mislead users about the true costs;
- Games should not encourage children to buy anything or ask them to persuade parents to buy;
- Users should be sufficiently informed about the payment procedure and services (no debiting of money by default);
- Publishers (in the document we are talking about traders) must provide an email address so that users can contact them in case of requests or complaints.
A source: http://europa.eu