Last Friday, May 17, Google talked about the work of the Google Play search engine, as well as how developers can improve the visibility of their programs with its help.
Looking ahead, the Soviets turned out to be from the category of “Captain obvious”. But the figures and data on the work of the search engine, presented by Google for the first time during the existence of the store, are very curious.
Numbers
“Search is responsible for most downloads of an average application,” Ankit Jain, head of the Google Play search division, said at Google I/O. According to him, 12% of active users search for apps every day, 50% of active users resort to searching every week. In total, Google records 6 million unique phrasal queries per month.
Recommendations
Jain explained what good application metadata should be. The most important part of them is the name. According to him, the name of the application should be short and clear and at the same time unique and creative. “Getting creative is just as important as being specific,” Jain noted. “Beautylish: Makeup Beauty Tips is a good example.”
Also, developers should think like users, formulating the main message of their application in the first sentence of its description in the store. It is clear that screenshots and videos also play a critical role in attracting the user.
Search engine data
The reviews on the application page are sorted in such a way that the user, first of all, sees a review from those users who live in the same country or have the same device.
When choosing applications for promotion, Google looks at the number of installations, deletions, long installations (up to several months) and the level of attraction.
A little below is a table by which you can understand how certain applications get into one or another top on Google Play:
