There are various models for segmenting the gaming industry. One of the simplest yet most unique belongs to a former Nexon executive. Let's examine it in detail and discuss how publishers and investors often misjudge their resources and expertise.
In brief, this article covers:
- The gaming industry actually consists of four industries in one.
- How these sectors differ and how the related games can be positioned on a coordinate system.
- Why each of the four segments requires a unique approach to development and operation.
- Call of Duty: Warzone Mobile and Warcraft Rumble as examples of traditional publishers' misguided approaches to sectors where they lack proper expertise.
- The trap Ubisoft, Sony, and other companies fall into by building their strategies around pure ambition and irrational investments.
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