Last April, the number of downloads increased significantly, according to Fiksu. Along with the downloads, the price of a loyal user has also grown.

The number of free iPhone downloads in the American top 200 last April increased by as much as 11%: from 5.02 million to 5.61 million per day.

The price for a loyal user (someone who has launched applications three or more times) also continued to grow. In a month, it rose by 10% to $1.50. 

According to Fiksu experts, the drivers of the growth of both indicators in April were:

  • cash pumping of the mobile market by large brands
  • smooth transition from UDID to IDFA
  • increasing the amount of effective inventory due to the progressive penetration of fb install ads