30% of the top iPad apps are missing from Google Play, Canalys found.
It would seem that Android is one of the two main platforms in the mobile market today. Only in the second quarter of this year, tablets on Google’s mobile OS ate off 67% of the “tablet” market. The iPad accounted for only 28.3% of shipments.
Despite this, iOS developers do not consider it necessary to optimize their applications for Android tablets. The analytical company Canalys found that:
- 30% of the top paid and free iPad apps are not available on Google Play
- 18% of the top iOS apps are available on Google Play, but not optimized for tablets
- 52% of top apps are somehow optimized for tablets
- 6% of 52% of the apps available on Android are paid on iOS, but are distributed for free on Android with ads
The reason for such an unfavorable situation is quite clear. A year and a half ago, the only decent tablet on the market was the iPad. The competitors had only one advantage over him – a low price. In addition, at that time, everyone still remembered the failure of Android 3.0 Honeycomb. Against this background, it seemed pointless to create/adapt applications for Android tablets.
But by the beginning of 2013, the situation had changed. There were quite interesting offers on the market that make up a worthy competition for the Apple tablet. Moreover, Android tablets have retained their main advantage – a low price. This affected their sales.
But only not all developers were ready for this. Their inertia affected them. Moreover, most likely, it will be observed even when Google Play begins to overtake the App Store in revenue. Given their rapid growth (only from February to July – by 67%), this will happen by the end of next year.
The Canalys report can be found here.
A source: fiercedeveloper.comPhoto: