In two years, the average weekly playing time on mobile devices in children has increased by two hours, NPD experts said in their latest study.
The company claims that the gaming habits of children (the audience aged 2 to 17 years) have changed significantly since 2011.
According to a survey of mothers whose children play, 53% of children have started playing more over the past two years. This is especially noticeable among teenagers aged 12-17. If in 2011 they spent about 5 hours a week on mobile games, now it’s all 7.
Along with the growth of time, the number of children playing on mobile platforms in general has also increased. If in 2011, 11% of children played on the iPhone, now – a little more than a quarter, 26%. 21% of children play on the iPad (against 5% two years ago), 19% play on the iPod Touch (against 18%). For Android – 23% of American child gamers.
But, for comparison, the army of fans of portable consoles has thinned. If in 2011 37% of American children played Nintendo DS, now “only” 25%.
The survey covered 3,842 children.
UPDATE:
We got to the official report, according to which it turned out that parents prefer to pay for those children’s apps that belong to the following categories: movies, educational games and books/apps for reading books.
On average, parents are willing to pay $5.90 for each app for their child.