Atari shares rose by 60% after the announcement of the company’s plans to create an entertainment blockchain platform and issue the Atari Token cryptocurrency.

Atari also intends to expand its partnership with the online casino Pairplay and allow players to bet in cryptocurrencies.

According to Atari Chairman and CEO Frederic Chesnais, with the help of blockchain, the company wants to “take strategic positions with small financial risks.”

There are no details about the future Atari platform yet. Blockchain and cryptocurrency look like a continuation of the company’s latest initiatives related to modern trends in the gaming industry.

Last year, Atari announced the release of the retro Ataribox console, launched a crowdfunding campaign to release Rollercoaster Tycoon on the Nintendo Switch.

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