At a time, Russian users on social networks spread an average of 660 rubles.
Such information was shared today, July 5, by Yandex.Money.” The platform conducted a study on the spending of Russian users in VKontakte, Odnoklassniki, My World, LiveJournal, MirTesen and Fotostrane.
The average amount that users leave on social networks depends significantly on the region. For example, residents of the North-Western Federal District pay the most in the networks for one purchase: 841 rubles. Residents of the Far Eastern Federal District are the most economical – 371 rubles.
The growth rate of the average check also significantly depends on the region. Compared to last year, the average payment in most regions increased by 2-5%, but in the South and the Far East it increased by more than a quarter.
The amount of spending on entertainment and social networking is also growing. Over the past six months, it has increased by 23% compared to the same period last year. The number of payments has also increased by 10%.
The average number of payments made on social networks for six months across Russia is 3.8.
What, on average, is the share of the average payment accounted for spending in social games “Yandex.Money” was not specified.
The platform collected data based on user spending from electronic wallets and bank cards linked to them.
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