Former Wooga Lead Marketer and former Rovio Vice President of Traffic Acquisition Eric Seufert introduced Agamemnon: a tool for analyzing advertising campaigns.

Eric Seufert, former vice president of acquisition and user engagement at Rovio and partner at the consulting agency Heracles Media, spoke about how a place in the top downloads affects the cash register of the application.

Monetization in Nonstop Knight is built with an eye to earning from advertising, and not from IAP, – says Eric Seufert and estimates how much the game can earn on this.

At GameDev Days 2016, which was held by Creative Mobile, we discussed with Eric Seufert, vice president for acquisition and user engagement at Rovio, how much it actually costs to acquire users, how to properly apply cross-promotion and what are the pros and cons of video advertising.

Eric Seufert, Vice President of Acquisition and User Engagement at Rovio, told during the Pocket Gamer Connects London 2016 conference which trends will be the main ones in 2016.

Playkot talked about user segmentation, Eric Seferth talked about the types of fraud in mobile advertising, and James Youngman gave 10 tips to novice game designers. About these and other main materials of the past week – in our digest.

The other day, Eric Seufert, Vice President for Acquisition and user engagement at Rovio, published a presentation of his report with GDC Europe 2015. There are a lot of interesting things there (including an explanation of how to compete with the giants of the market), so we decided to give a short text that retells it in general terms.