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Analytics

GameRefinery: Project Makeover generates almost 50% of all match-3 game downloads in the US App Store

GameRefinery has published a large study of the American match-3 market as of May 2021. The company talked about the main trends, the highest-grossing projects and the most important mechanics. Also, for the first time in several years, the top 5 highest-grossing games have changed in the genre — Project Makover got into it. In just a few months, it has become one of the biggest hits on the match-3 market.Key data
Money

Almost 30% of all Electronic Arts revenue comes from the Ultimate Team mode

Despite all the scandals around loot boxes, the Ultimate Team mode in sports games like FIFA remains one of the main sources of income for Electronic Arts. The company itself noted that it makes up a “significant part” of its revenue. Over the past year alone, EA has earned over $1.5 billion on it, which is almost 30% of the publisher’s total revenue.The exact revenue of the Ultimate Team mode became known from the annual…
Education

The University of Iceland and CCP Games have released a course on social connections in games based on EVE Online

CCP Games has launched an online course dedicated to human relationships and creating real connections through video games. It was prepared jointly with the University of Iceland and is based on the company’s experience in the development of EVE Online. The program is based on the stories of real players of the popular MMO.The course is called “Friendship Machines: Creating a New Type of Human Relationship” (Friendship Machine: Forming a New Type of Human Connection)…
Analytics

Liftoff: CPI for casual games on Android increased by 120% on the background of the new IDFA policy

The Liftoff marketing platform has prepared a large report on the state of the advertising market in the casual games segment. The company reviewed how CPI and ROAS indicators have changed over the year for different subgenres, platforms and regions, and also talked about the most popular advertising formats.The Liftoff study is based on data from March 1, 2020 to February 28, 2021.
Investments and transactions

Sony will spend over $18 billion on strategic investments, including on gaming services

Sony has announced plans to significantly expand the audience of its online and mobile services. To do this, the Japanese company will allocate over $18 billion, which will be used for strategic investments. They plan to develop gaming services, among other things.According to Reuters, Sony will allocate 2 trillion rubles (about $18.39 billion) for these purposes within three years.