On March 30, the Polish holding CD PROJEKT presented a new development strategy. Its key goal is to transform the game studio so that it can simultaneously develop several AAA games.

What is an IPO, how else do they enter the stock market and why do they do it at all, — he told in his column on App2Top.ru Kirill Perevozchikov, Managing Partner of the White Label PR communication agency.

The animated series “DOTA: Dragon’s Blood” (DOTA: Dragon’s Blood) almost did not attract new players to Dota 2. However, the main character of the Netflix project has increased the popularity of one of the game’s characters in matches by several points.

Mobile runner Crash Bandicoot: On the Run has become a big hit in less than a week. According to analysts from Sensor Tower, the King game has already been downloaded over 25 million times since its release.Crash Bandicoot: On the Run overcame the mark of 22 million installations in just four days — from March 25 to 28.

Brian Bulatao became the new administrative director of Activision Blizzard. Previously, he was the CIA’s Director of Operations and worked in the Donald Trump administration. The company itself did not announce the appointment publicly.Brian Bulatao (source: Exchanges Photos)

Niantic, known for the Pokémon GO game, continues to invest in augmented reality technology. The studio showed an image of its AR-glasses, but the timing of the release of the device is still unknown.The image was shared on Twitter by Niantic CEO John Hanke.

The world leader buys a local indie studio a week after a new law is passed in the United States, which strikes at all public Chinese companies.

The company plans to spend several hundred million more.

In the wake of the record-breaking launch of the PlayStation 5, Sony has decided to increase the amount of annual bonuses for its Japanese employees. This time they will be able to count on a bonus equal to the salary for seven months.This was reported by GameRant with reference to the Japanese broadcaster NHK.

Nordisk Games continues to invest in game developers. This time, the Danish company acquired 30.7% of the indie studio Supermassive Games. She is known for the horror Until Dawn and The Dark Picture Anthology series of games.Nordisk Games, which is part of Nordisk Film, announced the deal on March 29.

The growth in dollar terms turned out to be significantly less.

Crash Bandicoot: On the Run is a mobile runner developed by King. During the first day after the official release, the game was downloaded more than 8 million times. Taking into account the early launch on iOS, which took place on March 23, the runner has already been downloaded 11.4 million times in total.

In China, partnerships with Western brands that do not want to buy cotton from Xinjiang have begun to be massively terminated. Among others, gaming companies joined the boycott. For example, Tencent. Yesterday, the industrial giant removed skins made by the British luxury brand Burberry from its Honor of Kings game.

Two business events for gaming companies have been announced. WN China Online will be held from April 26 to May 14. It will end with an offline conference in Shanghai on May 13-14. We tell you what to expect from them.

A group of Italian scientists conducted a large study of sexism in modern advertising and its impact on consumer interest. It turned out that today the use of deliberately sexualized images in marketing causes negativity among women and has almost no effect on men’s interest in the product.Dead or Alive 6

PUBG Mobile continues to set new records. For the entire period of operation, the revenue of the Tencent project amounted to $ 5.1 billion. At the same time, most of this amount fell on the Chinese version of the game.According to analysts from Sensor Tower, PUBG Mobile’s revenue amounted to $2.7 billion last year alone.

In recent years, Malaysia has become one of the largest gaming markets in Southeast Asia. In 2019 alone, residents of the country spent $673 million on games. But what do local developers think about working in the industry? Among the main problems they name crunches, customer fraud and problems in process management.KrASIA spoke with several experienced developers to get their opinion on the pros and cons of working in the Malaysian gaming industry.

Russian gamers’ spending on console games continues to grow. Last year, Russians bought more than 1.8 million games on physical media, spending over 4.4 billion rubles. The lion’s share of purchases came from discs for PlayStation consoles.

By the end of this year, the cloud gaming market will cross the billion dollar milestone for the first time. That’s what Newzoo analysts think. According to their estimates, for the whole of 2021, such services should earn about $ 1.4 billion.