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Analytics

The projected LTV of Android apps has grown 2.5 times since the release of iOS 14.5

After the release of iOS 14.5 and the introduction of new rules regarding IDFA, the mobile advertising market began to change rapidly. According to the latest data, the projected LTV of Android applications has increased 2.5 times since April. Against this background, the level of advertising spending on iOS continues to fall.Analyst John Kutsier (John Koetsier) in a column for Forbes spoke about changes in the mobile advertising market.
Industry

Chris Avellon sued the girls who accused him of harassment and lost his job

A year after the harassment allegations, the famous game designer and screenwriter Chris Avellone spoke about the situation for the first time. He told his version of events in detail, pointed out the inaccuracies in the words of the girls and recalled how he lost his job in one day because of the cancellation culture. Avellon has also filed a libel suit and intends to defend himself in court.Source: Critical Path
Analytics

The presence of a translation can increase the number of vishlist on Steam by 50%

Localization is an important issue, especially for small developers with a limited budget. In addition, the list of key PC markets has changed a lot in recent years – for example, Russian is now among the four most popular languages on Steam. Gaming expert Simon Carless told how localization can affect sales, and what rules should be followed in this matter.At the beginning of his material, Carless draws attention to last year’s research by the…
Games

The creators of Sniper Ghost Warrior apologized for a PR event about the “murder” of people disguised as Arabs

The other day, the Polish studio CI Games was at the center of a scandal. It is connected with an event dedicated to her new game Sniper Ghost Warrior Contracts 2. Participants had to kill armed actors dressed in Arab costumes. The press criticized the developers for militarism and propaganda of violence, although the studio itself was not even at the event.What happened?