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Analytics

5 trends of the mobile market in 2022: cross-promo, focus on Android development and IP licensing

Marketing expert Eric Seufert spoke about five trends that will manifest themselves in the mobile games market in 2022. The analyst believes that Apple and Google will oppose titles with the play-to-earn model, and developers will begin to actively optimize their projects and advertising strategies for Android.There will be no games with the play-to-earn model in mobile stores
Industry

Roblox has removed the Chinese version of the app. It was important for the company to enter the local market

Roblox had high hopes for the Chinese version of its app. However, recently it became known about its removal from local stores. At the same time, such a decision is unlikely to be connected with the current “freeze” on the issuance of gaming licenses. The company itself only notes that it is currently working on a new version of its platform for China.The Chinese version of Roblox called LuoBuLesi disappeared from mobile stores on December…