A round table about the promotion of games with the help of bloggers. Gaming companies, agencies and bloggers gathered on one stage to discuss issues of concern to everyone. Does it make sense to promote the game with the help of bloggers? Is it effective? Which games are suitable for? How much is it?

Report by Sergey Tarasov from Alternativa Platform. The speaker shared the experience of Tanks Online in conducting external and internal tournaments.

A report by Wayne Lu from Facebook. The speaker spoke about what awaits developers after abandoning Flash, what alternatives are already available, and how developers can attract more players to their projects.

A report by Philip Karmanov from Black Snowflake Games. The speaker spoke about a relatively new and little-studied format at the junction of traditional mobile advertising and gameplay – Playable Ads, which shows excellent results in user engagement.

On November 25, the Games Job Fair event will be held in St. Petersburg. Its goal is to help Finnish developers find new employees in Russia.

A report by Alexander Shilyaev from Playrix. The speaker spoke about the design features of Match-3 levels in Gardenscapes, the requirements for them, and the impact of the bonus system on the design.

Report by Oleg Beresnev from Beresnev Games. The speaker told about how the studio and the team were created, what steps had to go through before venturing into creating a game.

A report by Andrey Ivashentsev from Game Insight. The speaker spoke about the rapidly changing mobile AR technologies, and also shared some insights about the current and planned AR projects of Game Insight and their prospects.

Report by Igor Klyukin from Pixonic. The speaker shared his experience on how to avoid frequent mistakes and what to pay attention to when working on a project.

Report by Igor Petrov from MyTona. The speaker showed examples of how to use in-game events to make the game more successful in general.

A report by Kirill Shabordin from Social Quantum. The speaker spoke about what awaits a company that will embark on the path of developing its own engine.

A report by Alessandro Canossa from Ubisoft. Using the example of Tom Clancy’s The Division players, the speaker talked about how a special group of influencers from social networks can influence the rest of the free-to-play game community.

We are starting to publish video materials from the White Nights conference held in Moscow on October 10-11!

Very soon we will start posting video presentations from White Nights Moscow 2017. We offer to pass the time before their performance by reporting on the conference of our colleagues with GameGuru.

The VKontakte social network shared its gaming DAU and MAU, and also told which genres are most popular on the platform.

In the competition of the best Indie Game Cup games, whose ceremony was held at the Moscow White Nights, a role-playing game from the Russian team Aurum Dust took the Grand Prix.

On October 11, the Moscow session of White Nights, a conference for game developers and publishers, ended. This time it gathered 1300 guests from 40 countries of the world.

One of the speakers of the Moscow White Nights will be the Pixonic studio. She will make a report on the mistakes made in the development of the mobile PvP action War Robots. We suggest that the company come up with questions in advance. We will award you a premium ticket for the two best questions.

Alexey Savchenko from Epic Games will perform at the Moscow session of White Nights. He will talk about new and future features of Unreal Engine 4. We offer to come up with questions for him in advance. We will award premium tickets to the authors of the top two.