Eric Seufert, former vice president of acquisition and user engagement at Rovio and a partner at the consulting agency Heracles Media, spoke about how the game was monetized through advertising Flip Diving.

Eric Seufert, former vice president of acquisition and user engagement at Rovio and partner at the consulting agency Heracles Media, spoke about how a place in the top downloads affects the cash register of the application.

Recently, the time for reviewing applications in the App Store has been reduced to 1-2 days. Eric Seufert from Rovio explained what caused this.

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about fraud in mobile advertising. And how to deal with it.

Eric Seufert, vice president of acquisition and user engagement at Rovio, said that CPM (Cost Per Mile / Cost Per Thousand – cost per thousand impressions) has decreased in Asia. And he shared his thoughts on what this might mean.

Eric Seufert, vice president of acquisition and user engagement at Rovio, in his last post addressed the question of whether it makes sense to spend money on advertising on the mobile Internet as opposed to advertising in mobile applications.

Eric Seufert, vice president of acquisition and user engagement at Rovio, spoke about the features of the behavior of “whales” in shareware applications. And shared his thoughts on user retention.

Eric Seufert, vice president of acquisition and user engagement at Rovio, explained exactly how Apple creates prices in the App Store, and why this system needs to be improved.

Eric Seufert, currently vice president of Acquisition and user engagement at Rovio, explained why apps are not the most important source of revenue for Apple and Google, as well as how much of the money of the mobile economy accounts for King and Supercell.

Eric Seufert, Vice President of Acquisition and Engagement at Rovio, spoke in his blog about what an optimization funnel and growth are in relation to mobile app marketing. We offer the Russian version of the material.

Eric Benjamin Seufert, a leading marketer at Wooga, wondered if advertising during major sporting events is really aimed at acquiring new users?

Eric Benjamin Seufert, a leading marketer at Wooga, shared his thoughts on the importance of Christmas for the mobile market and demonstrated the main feature of the mobile application market.

Eric Seufert, Wooga’s lead marketer, shared his thoughts on Candy Crush Soda Saga: what the game has achieved since its release, why King needs it, and why the British have returned to cross-promotion in their projects.

Eric Benjamin Seufert, a leading marketer at Wooga, shared his thoughts on who we should thank for the high prices for mobile advertising.

Eric Benjamin Seufert, a leading Wooga marketer, shared his thoughts on what is the main innovation of the new iOS 8, the final version of which is likely to be available today.