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All publications for 11.08.2021

Platforms August 11, 2021

Google has removed 115 thousand applications in six months. The company begins to struggle in the Play Store for quality

The first half of the year passed for the editors of the Play Store in shock mode. She removed about 115 thousand apps from the app store. Such major purges have not happened in it since 2018.

Marketing August 11, 2021

Google will ban targeting ads on minors

Google Corporation will strengthen the protection of children. She said that in the coming months she will start blocking targeted advertising for minors. The restrictions do not end there. Google will also secure YouTube, its search engine, app store and much more for teenagers.

Money August 11, 2021

Unity reported for the second quarter. The company’s losses reached $149.2 million, which is more than half of its revenue

Unity has prepared a financial report for the second quarter of 2021. Its revenue has grown to $273.6 million, but the company still does not make a profit. Operating losses amounted to $149.2 million at once, or 55% of revenue.

Industry August 11, 2021

Niantic founder criticized metaverses and called them a “dystopian nightmare”

John Hanke, founder and CEO of Niantic, spoke out against digital metaverses. He called them a “dystopian nightmare” and offered an alternative idea for the development of this concept. We are talking about endowing the real world with additional digital information using AR technologies.John Hanke, photo: TechCrunch

Analytics August 11, 2021

App Annie has published an exhaustive review of the mobile games market for the first half of 2021. A sea of data and graphs

A new day, a new report. This time from App Annie, which has prepared a giant document about the mobile games market. It covers the first half of 2021. We have prepared a squeeze in Russian.

Investments and transactions August 11, 2021

Unity bought the streaming service Parsec for $320 million — this is the largest deal of the company

Unity has announced a new purchase. The streaming service Parsec has passed into her hands. With this deal, the company intends to expand the “cloud” capabilities of its engine.

Games August 11, 2021

The 10 highest-grossing mobile games in history according to Sensor Tower

Publication PocketGamer.biz published a list of the 10 highest-grossing mobile games in history. The rating is based on data from the Sensor Tower analytical company. In the first place is the Chinese MOBA Honor of Kings, whose revenue is approaching $ 10 billion.Note: The data are taken for the period from January 1, 2014 to July 31, 2021.