All publications for 08.04.2021

Industry

Brazil may ban loot boxes. An investigation is underway against 13 companies, including Activision

The Brazilian authorities have launched an investigation, according to the results of which the country may completely ban loot boxes. Several major publishers are mentioned in the case. Companies that refuse to turn off these mechanics in the event of a ban may face daily fines of over $700 thousand.The National Association of Centers for the Protection of Children and Adolescents (ANCED) appealed to the authorities to ban loot boxes.
Industry

UTM analytics tools have appeared on Steam to track visits and additions to vishlists

Important news for developers and publishers on Steam. Now the UTM analytics menu has appeared in the Valve store, with which you can track advertising campaigns on the game page. Tags will allow you not only to find out the sources of traffic, but also to track the number of purchases and additions to vishlists.The new service is currently in open beta testing mode and is available on all accounts with permission to view marketing…