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All publications for 25.06.2020

Marketing June 25, 2020

The advertising market on iOS is waiting for shocks. Apple’s “blow” on IDFA is to blame for everything

The other day Apple announced iOS 14. The new system risks reshaping the entire mobile advertising market. After its release in September, applications downloaded from the App Store will be required to ask the user if he is ready to share information about himself with advertising platforms.

Money June 25, 2020

Newzoo: in 2020, the revenue of the gaming market will be almost $ 160 billion

This year, gamers will spend $159.3 billion on games. This is 9.3% more in annual terms. The main growth factors are the pandemic and the upcoming launch of new consoles.

Industry June 25, 2020

Playtika will take all employees and their families from Belarus to Turkey

Israeli Playtika will temporarily remove its employees and their family members from Belarus. The company denies the connection of these plans with the difficult political situation in the country.

Monetization June 25, 2020

Phil Spencer: Subscription model is critical for Xbox Series X

The subscription model is becoming increasingly important for Microsoft. It will determine the launch of the Xbox Series X, said Phil Spencer (Phil Spencer).

Law June 25, 2020

In six months, Russia may cancel zero VAT on the sale of software

The Russian authorities are thinking about the abolition of zero VAT on the sale of software. This is how they want to compensate for the reduction in income tax for IT companies proposed by Vladimir Putin.