Developers of social games have received new advertising tools in the Odnoklassniki social network. Now they can buy large banners with videos on the game showcase.

It is increasingly difficult for newcomers to the mobile games market to squeeze into a row with major publishers. This was stated by Jam City Vice President Jeremy Horn at Pocket Gamer Connects 2018 in Helsinki.

A report by Felix Braberg from Adikteev. The speaker shared 10 rules for creating a playable advertisement, which the team formulated during the creation of more than 480 playable integrations this year.

The head of Microsoft’s gaming division, Phil Spencer, gave a video interview after the X018 presentation. He talked about how the Xbox Game Pass service helps to sell games better.