Together with Mobio, we tell you a little about CTR, one of the most important metrics in marketing. We touch upon such topics as its calculation and analysis of indicators. The author of the material is Nikolay Marchenko, the media buyer of the platform.

At the last White Nights session, Kiness Cheng (Keyness Cheng) spoke. He represented the company Merculet, which offers customers its own solution for the implementation of blockchain in their projects. He spoke about what opportunities the blockchain opens up to the gaming industry today.

The stream from the convention of fans of the free-play MMO RPG Warframe gathered an audience of 414 thousand viewers on Twitch, which is 25 times more than last year’s result. The developers actively encouraged fans to watch the broadcast, rewarding viewers with free loot.

The Google Play Games app has started testing a new section called “Hub” — a personalized news feed about mobile games.

A few days ago, a new version of the two-dimensional Corona game engine was released. Among the central innovations of version 2018.3326 is support for Facebook Instant Games and Direct Games in VKontakte.

Publisher Tilting Point, created by natives of Electronic Arts, announced that it will invest $132 million each year in mobile developers’ games, helping them to increase the app’s findability and get more traffic.

The Clash Royale strategy, one of the hits of the Finnish Supercell, has already brought its creators $ 2 billion, of which $40 million in the last month.