How can I increase LTV if the application has been on the market for several years and has stopped developing? Gismart managed to do this by turning the music app into a game about drums.

The main questions about retention: what is it, why you should know about it and how to increase it. devtodev analyst talks about this academically, but in an accessible way Vera Karpova in a new article in our series of materials “Performance indicators of games”.

The leading designer of the Civilization V strategy, John Shafer, left the Swedish Paradox Interactive, where he was accepted six months ago. The reason for the departure was “creative differences,” the studio reported.

Electronic Arts Corporation temporarily disabled microtransactions in the online shooter Star Wars Battlefront II a few hours before the world release of the game after a scandal due to the presence of loot boxes and calls for a boycott of the game.

The publishing house THQ Nordic has acquired the Swedish studio Experiment 101 and the rights to the Biomutant role-playing action being developed by the studio.

Motivated mobile game installations have increased by 3.6% since the 3rd quarter of last year, according to the AppsFlyer marketing analytics platform.

One of the company’s veterans, Lasse Louhento, who led the development of Clash of Clans, left the Finnish forge of Supercell hits.

The French media corporation Vivendi will not try to absorb Ubisoft for at least the next 6 months. This is stated in Vivendi’s financial report for the 3rd quarter of 2017.

King’s approach to match game development (three-in-a-row/two-in-a-row) outdated. Adam Telfer, co-founder of Chatterbox Games, told what is replacing the usual Saga-model for the genre on the pages of his blog Mobile Free to Play. We offer a Russian translation of the material.