Max Payne’s birthday, a new Sega console and a drop in Apple Watch sales are in our digest for today.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is a report by Dmitry Lamonov from Google. In his speech, he spoke about the formats of mobile advertising.

We continue to post videos from the White Nights St.Petersburg 2016 conference. Next up is Olga Lysenko ‘s report from My.com . In her speech, she talked about how to design interfaces for mobile games correctly.

The publisher of mobile and social games RockYou is again cutting staff in the American branch. 65 people will lose their places.

The total revenue of games from the iOS platform in China is greater than in any other region of the world, including the United States.

How Google plans to certify developers, 21 pages of useful marketing links, a video of a round table with the stars of the Russian gaming industry and a hookah – all this is in our selection of the most interesting materials of the week.