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Researchers are concerned that a large number of AI-generated reviews on Steam could harm games

The number of AI-generated reviews on Steam is on the rise. This conclusion was reached by the experts at Copyleaks, a text verification service, after analyzing reviews in the Valve store.

KRAFTON acquired the studio behind Last Epoch for $96 million

There is a new addition to the KRAFTON family of subsidiary companies. The studio Eleventh Hour Games, which developed the action role-playing game Last Epoch, has joined them.

Analyst: In Europe, private gaming companies continue to expand their workforce, while public ones are laying off staff

Analyst Aldora Joost van Dreunen examined the changes in staffing at the 50 largest European gaming companies in recent years. He noted that the crisis in the industry did not prevent private publishers and developers from growing steadily—unlike their public counterparts.

New age ratings have appeared in the App Store

Apple has updated the age rating system in the App Store. The corporation announced the addition of three new levels: “13+”, “16+”, and “18+”.

Sales of Elden Ring Nightreign have exceeded 5 million copies

This achievement was announced by FromSoftware and Bandai Namco on the franchise’s official account on X.

Hasbro received $83 million in royalties from MONOPOLY GO! in the first half of 2025

The mobile hit MONOPOLY GO! is generating increasing revenue for Hasbro, the company that owns the rights to the IP. In its recent financial report, Hasbro revealed that royalties from the game amounted to $83 million for the period from January to June 2025.

itch.io removed adult games from search results, and at least some titles will be deleted

The owner of itch.io, Leaf Corcoran, announced that the store is forced to “deindex” all NSFW content. Adult games will now be temporarily excluded from search results due to pressure from activists at Collective Shout.

Marketing July 24

Beyond the Transaction: How Payments Become a Powerful Marketing Tool in Gaming

On the importance of the payment process, its role in marketing and brand building, Natalia Sobakina, Director of Product Marketing at Xsolla, shared her insights on the pages of App2Top.

Sony is acquiring a stake in Bandai Namco for $464 million

The Sony Corporation has entered into a strategic partnership agreement with Bandai Namco Holdings. Under this deal, it will acquire 16 million shares of the holding company, paying 68 billion yen ($464.5 million) for them.

Wuchang: Fallen Feathers was released on Steam with “overwhelmingly negative” reviews and a high number of concurrent players

On the night of July 24, the publisher 505 Games and the Chinese studio Leenzee released the Soulslike game Wuchang: Fallen Feathers. Steam users are currently very dissatisfied with the game. In the first few hours, they left 4,400 reviews, of which only 19% were positive.

The creators of War Thunder have purchased The Pit — a popular island in Fortnite

Gaijin Entertainment’s portfolio now includes an unusual asset. The company has become the owner of The Pit map in Fortnite, having secured a “multimillion” deal with its creator, known by the nickname Geerzy.

Premium Industry July 23

How the Removal of Adult Games from Steam Under Pressure from Payment Systems Creates a Dangerous Precedent of Corporate Censorship

In July, Steam began removing adult games. We’re going to explain why this is happening, who’s behind it, and what risks this precedent poses for regular projects.

As of the end of June, console sales in the US increased by 249%, all thanks to the record-breaking launch of the Nintendo Switch 2

In June 2025, the American gaming market saw a sharp increase in revenue from console sales, reports Circana analyst Mat Piscatella. In that month, U.S. residents spent $978 million on gaming consoles—an increase of 249% compared to the previous year.

Forza Horizon 5 became the best-selling new game on PlayStation 5 in 2025 — analytics

The port of Forza Horizon 5 feels great on the PlayStation 5. According to data from Alinea Analytics, the hit racing game from Playground Games and Xbox has sold over 3 million copies on Sony consoles—more than any other new release this year.

Investor/publisher wanted July 23

The developers of an educational game about Chukotka are seeking 2.1 million rubles for polishing and marketing

Indie developers continue to pitch their projects on our pages. This time, the ChooKotka team shared their game’s story. They are working on the development of a 2D Metroidvania game of the same name.

VG Insights: Two-thirds of games released on Steam in a year garnered a maximum of 10,000 wishlists

Analysts from VG Insights examined the situation with wishlists on Steam using games released in the last 12 months as a case study. Below are the key findings.

Media: Former CEO of VK may take over leadership at Lesta Games

As early as tomorrow, July 24, a new leader will be appointed for the “Lesta Games” group of companies, as reported by RBC sources. According to them, one of the candidates for the position is Boris Dobrodeyev, who previously headed the VK holding.

Ubisoft will divide the company into “creative houses”

In a recent quarterly report, Ubisoft announced a significant reorganization. The company has decided to break up into new business units called “creative houses.”

Ubisoft’s quarterly revenue fell short of expectations

Ubisoft’s revenues continue to decline. In the report for the first fiscal quarter (April-June 2025), the company revealed that it had expected to earn more during this period but failed to do so for various reasons.

The Edge of Fate expansion brought Destiny 2 back into the top 3 of the Steam sales chart

During the week of July 15 to 22, the top ten of the Steam sales chart was almost entirely made up of free-to-play games. As before, the first two spots were claimed by Counter-Strike 2 and PUBG: BATTLEGROUNDS. Destiny 2 climbed to third place, buoyed by the release of a new expansion.

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