At the Winter Nights: Mobile Games Conference, we were able to personally ask questions to speakers, including Ville Heijari (Rovio), Chris Williams (Big Fish), Michael Schade (FishLabs). In this article, we have put all the video interviews together.

In this material we have collected all the lectures and presentations of the Winter Nights conference held in February.

At the Winter Nights conference, Marianna Polyakova, Director of Product Management at PlayFirst, answered several questions to our editorial staff. The interview was conducted in English.

Chris Williams, vice president and general manager for Free-to-Play at Big Fish, answered several questions about the development of f2p projects at the Winter Nights conference. The interview was conducted in English.

Ed Rumley, Executive Director of Chillingo, answered a number of questions about the features of publishing and monetization of games on various platforms to the editors of App2Top during the Winter Nights conference. The interview was conducted in English.

In his interview, Ville Heijari, senior vice president of brand marketing at Rovio, told us about the merger of franchises. The conversation was held in English as part of the Winter Nights conference.

Richard Firminger, Managing Director of Flurry, Europe, told the editorial board of App2Top about marketing in the mobile gaming industry. The interview was conducted in English as part of the Winter Nights conference.

Sebastian Kriese, Wooga’s Strategic Partnership manager, told us how to port the game from Facebook to the mobile platform and which monetization scheme to choose. The interview was conducted in English as part of the Winter Nights conference.

Michael Schade, CEO of FishLabs, answered a number of questions at the Winter Nights: Mobile Games Conference about the difficulties of working with the franchise and the differences in monetization schemes for different countries. The interview was conducted in English. 

Olivier Bernard, Vice President of App Annie, Europe, at the Winter Nights: Mobile Games Conference answered a number of questions about the possibilities of the stores. The interview was conducted in English. 

Mikhail Katkoff, Supercell Product manager, talked about how to distinguish a successful game project and make money on it. The interview took place within the framework of the Winter Nights: Mobile Games Conference.

Alexander Zverev, Head of Yandex.At the Winter Nights conference, the App2Top editorial staff answered several questions about the features of this app store.

At the Winter Nights: Mobile Games Conference, held in St. Petersburg on February 8-9, Evgeny Kosolapov, CEO of i-Free Asia, answered a number of questions to the App2Top editorial board about the specifics of promoting mobile games in the Chinese market.

Charles Yim, executive director of PlayHaven, spoke at the Winter Nights conference about how to learn to understand players, and also gave examples of optimizing marketing campaigns in order to extend the life cycle of the game and achieve maximum earnings.

Marianna Polyakova, Director of Product Management, told about how PlayFirst uses metrics obtained from hit games to continuously improve them using concrete examples at the Winter Nights conference.

Akin Babayigit, Strategic Partnership Manager at Facebook, at the Winter Nights: Mobile Games Conference, spoke about the strength of the platform, its significance for developers and focused on its capabilities for mobile games.

Company Mail.Ru At the Winter Nights: Mobile Games Conference, the Group spoke about its experience of porting the browser role-playing game “Juggernaut” to mobile platforms and its promotion, including in eastern markets.

At the Winter Nights: Mobile Games Conference, i-Free company spoke about its experience in promoting mobile games in China, including how it fought piracy by promoting Pudding Monsters simultaneously in a dozen stores.

As part of the Winter Nights: Mobile Games Conference, a round table was held on the current situation on the mobile platform market. It was attended by representatives of Google, Microsoft, Yandex, and Opera.