In this material we have collected all the lectures and presentations of the Winter Nights conference held in February.
The next event of this level, White Nights: Mobile Games Conference, will take place on June 27-28, 2013 at the Park Inn Pulkovskaya Hotel. You can register by following the link.
Below is the full list of reports from the previous conference:
1. Pavel Ryakkonen, Distribution Director of Nevosoft, presented an overview of the mobile games market;
2. Mikhail Katkoff, Supercell Product Manager, shed light on the success story of Clash of Clans;
3. Olivier Bernard, VP App Annie, Europe, presented a report on the global economy of app stores;
4. Sebastian Kreise, Strategic Partnership Manager at Wooga, talked about how to create a game that will be played by millions;
5. Yulia Sakharova, Director of HeadHunter Northwest, presented a report on the demand and supply in the labor market of mobile application developers in Russia and the CIS;
6. Nikolay Kim, Business Development Manager at Ancor, – about the labor market in the mobile gaming industry outside of Russia, Ukraine and Belarus;
7. The round table “The labor market in the mobile gaming industry” discussed the issues of finding and hiring employees. The experts were Dmitry Bukhman (Playrix), Kirill Petrov (i-Free), Yulia Sakharova (HeadHunter), Nikolai Kim (Ancor) and Vitaly Khit (Hooligans Entertainment);
8. The head of the mobile games platform of the Odnoklassniki social network, Artur Shakalis, spoke about the potential of the Odnoklassniki platform.ru for mobile applications for Android and iOS;
9. Ivan Bely, Marmalade team leader, presented a report on a cross-platform high–performance toolkit for creating AAA class mobile games – Marmalade SDK;
10. Richard Firminger, Managing Director of Flurry, Europe, shared the latest data on the behavior of players in the market, forecasts for the future, as well as tips for developers and publishers on the use of analytical data;
11. Jon Jordan, co-founder of PocketGamer, presented a report on how to provide the game with the best PR;
12. Tomasz Kolinko, founder of AppCodes, spoke about search engine optimization in the App Store;
13. During the round table, Limvirak Chea (InMobi), Pepe Agell (Chartboost), Sebastian Kriese (Wooga), Tomasz Kolinko (AppCodes), Chris James (PocketGamer) and Andrey Tertitsky (Social Guantum) discussed issues on ways to attract traffic to mobile games;
14. Ed Rumley, Executive Director of Chillingo, spoke about the strategies by which indie developers can succeed;
15. Ville Heijari, presented a report on the creation and marketing of Rovio’s largest project to date – Angry Birds Star Wars;
16. Chris Williams, Vice President of Big Fish, shared key data and new trends with which Big Fish achieves success in the segment of free-to-play games;
17. Michael Schade, Executive director of FishLabs, told about the history of the Galaxy on Fire series, about the Sci-fi genre in games, as well as why he values the Russian mobile application market so much;
18. Head of the mobile direction Mail.Ru Group Mikhail Ryazanov shared his experience of porting the browser role-playing game “Juggernaut” to mobile platforms and its promotion, including in eastern markets;
19. Evgeny Kosolapov, Executive Director of i-Free Asia, spoke about his experience in promoting mobile games in China and how the company fought piracy by promoting Pudding Monsters simultaneously in a dozen stores;
20. The round table on “The capabilities and features of app stores” was devoted to the current situation on the mobile platform market. It was attended by Dmitry Martynov (Google), Michael Chernomordikov (Microsoft), Alexander Zverev (Yandex) and Sergey meleshkevich (Opera Software);
Facebook Strategic Partnership Manager Akin Babayigit presented a report on the strength of the platform, its importance for developers and focused on Facebook’s capabilities for mobile games.;
22. Marianna Polyakova, Director of Product Management at PlayFirst, gave concrete examples of how the company uses metrics derived from hit games to continuously improve them;
23. Charles Yim, executive director of PlayHaven, shared how to learn to understand players and optimize marketing campaigns in order to extend the life cycle of the game and achieve maximum earnings.