In his report, Mike Hines from Amazon shared examples that will help attract, retain and monetize players in the Amazon App Store.

Report by Diana Platonova from MyTona. Diana shared the results of the MyTona study, which is based on psychological pricing, localization practices and artistic design, on the practical example of Seeker’s Notes.

Ilya Kukharev’s report from AppFollow. The speaker talked about what you should pay attention to when optimizing ASO games, as well as about the main conversion rates in the App Store and Google Play. Ilya also shared the secrets of the impact of ratings and reviews on conversion — how to get thousands of ratings weekly and increase the installation of the game by working with user reviews.

Natalia Portier’s report from Appodeal at White Nights St. Petersburg. Natalia spoke about the effectiveness of mobile advertising and advertising networks in the first quarter of 2018, discussed the impact of GDPR on mobile app publishers, and also shared the latest developments in the field of in-app header bidding.

A round table about blockchain in games was held at White Nights St. Petersburg. The speakers shared their experiences and cases, and also discussed the issues facing developers, investors and owners of companies. How can blockchain help games become more successful? Which blockchain should I use? Which marketplace should I choose? How will this affect the sales of virtual items?