Indie developer Jan Wojtecki shared his experience in promoting his Pawnbarian bagel. Having no funds for at least some marketing, he managed to collect more than 10 thousand vishlists on Steam by the release. The developer spoke about working with streamers, game festivals and other effective promotion channels.

Last summer, the “Games to Be” demo festival was held on Steam for the first time. Since then, Valve has held three more such events. In its blog, the company told how they affected the number of vishlist and game sales.

Most often, developers present their games at summer exhibitions like E3 or their own events. In his new column, gaming expert Simon Carless told how such events affect the growth of the number of vishlist, and what percentage of them are converted into purchases.Carless notes that the following criteria will help to track the effectiveness of participation in a certain exhibition or other online event:

The Riftbreaker game from a small Polish studio EXOR was added to the wishlist on Steam almost 250 thousand times before the release. The co-founder of the company, Pawel Lekki, told Gamasutra about how they managed to achieve such impressive indicators.