user retention in mobile apps | App2top

All publications by tag «user retention in mobile apps»

Industry June 28, 2017

Mobile RPGs send push notifications more often than other games

Mobile role-playing games on iOS turned out to be the champions in terms of the number of push notifications sent to the gamer.

Marketing May 30, 2017

Download leaders hold better than the highest-grossing titles

Mobile games with the highest number of downloads had a better retention rate than the highest-grossing titles.

Industry February 10, 2016

DeltaDNA: how do ratings affect the performance of the game?

The mobile analytics company DeltaDNA conducted a study to determine whether the ratings in the stores affect the performance of the game. And if so, how. We tell you what the experts managed to find out.

Marketing October 16, 2015

Research: users spend the most time on mobile games

Mobile device users spend 2-10 times more time on games than on other applications. This is told by the gamesindustry resource.biz with reference to a study by the analytical firm adjust.

Marketing March 17, 2015

Opinion: in the mobile business, the most important thing is user retention

The main indicator of the success of a mobile project is how well it retains users, says Hugh Reynolds, executive director of the analytical company Swrve.

Other June 1, 2012

Push to help

Push notifications noticeably affect the lifetime of applications on mobile devices: users who allow notifications to be sent to themselves continue working with the application for much longer and do it more actively than those who refuse notifications.