Garfield in “Natives” as an example of a successful brand collaboration in a mobile game
The introduction of celebrities and popular movie and television characters into the game is a common practice in the mobile sphere. Now Lithuanian Game Insight has started to practice it actively. The other day she launched a large-scale event in her 60 million blockbuster “Natives”. The face of the new event was Garfield the cat, a popular hero of comics and animated series. We tell you exactly how the company implemented the brand in its…