How to advertise a mobile game in 2019 to attract the attention of a mass player, Apptopia experts told. The App2Top portal made a squeeze from their research.

A little over a week ago, John Jordan, editor of the notorious PocketGamer resource, told in a post with a telling title – “Why 2D battlers will be defeated in the West, but PvP games will succeed”, about what exactly awaits the mobile games industry in the future. We decided to share his vision. 

Analysts from Transparency Market Research have published a report that makes forecasts about the development of the mobile content market for the next five years. Researchers believe that by 2017 its volume will exceed $ 18 billion, with the largest revenue (11.4 billion) coming from the mobile games segment.

Zipline Games, a small studio from Seattle, which about a year ago offered the first public beta of a toolkit for developing cross-platform mobile projects called Moai, continues to attract investment. This speaks in favor of its popularity among developers.

Niko Partners, a firm researching Asian IT markets, predicts that by the end of this year the number of Chinese mobile gamers will reach 192 million, thereby exceeding the expected figure for the audience of players on personal computers of the Celestial Empire – 180 million.

In the face of fierce competition in the mobile games market, the market entry strategy becomes the most important aspect of a successful product launch for any developer. Anton Volnykh, a veteran of the mobile games market and founder of Playmous, talks about what it costs to get into the App Store charts.

comScore has published its next quarterly review of the American market of mobile devices and platforms. According to him, 234 million people use mobile devices in the United States, Samsung is slowing its growth, and Android still accounts for more than half of the OS market. 

The most incendiary round table of White Nights! The developers of hit games gathered to discuss the specifics of creating masterpieces. Quoting Maxim Grinev, we can roughly describe the atmosphere of this discussion: “I generally do what makes me want. If I’m not hot, I don’t do it.” Other, no less vivid, statements you will remember by watching the video.

The enchanting performance of Maxim Grinev – we recommend watching it even for those who do not agree with the stated topic!

Leonid Bugaev’s presentation caused a lot of contradictory reviews: they wrote on Twitter that this was “the first failed speech” at the conference and immediately – “the most interesting presentation”. Anyway, it’s interesting to listen to Leonid, so we suggest you watch the video and make up your own opinion.

We continue to post videos of performances from the White Nights Mobile Games Conference. Meet Kirill Petrov, Managing Director of i-Free Innovations, who will share interesting data about Russian developers.

Wibe Wagemans from Big Fish, which became one of the platinum sponsors of the White Nights: Mobile Games Conference, shares the secrets of successful strategies in the mobile games market.

It is not always easy for developers of mobile applications to find money to develop their projects, especially the first ones for the studio. Alexander Lyskovsky, CEO of Alawar Entertainment, talks about a variety of sources of funding for a game project or a development studio in general.

Several round tables were held at the White Nights Mobile Games Conference, and one of them was devoted to the monetization of games. Social Quantum and Nevosoft, together with a representative of the InMobi advertising network and the company providing billing solutions (Fortumo), discussed which strategies bring the greatest profit.

Sandra Ilyina, Business Development Manager at Opera Software, came to our conference to talk about new opportunities for mobile application developers.

Microsoft evangelist Vladimir Kolesnikov spoke about the ecosystem as a whole and app stores. From his report, you will learn about what is happening on the Windows Phone Marketplace (numbers and trends), how Microsoft sees the future of the Windows Store and what it offers developers.

An interesting story about the GetJar cross-platform store: how they work with developers there and how they help to get a higher income. Speech by James Mooney, Sales and Business Development Director in Europe (Sales and Business Development Director: EMEA) at White Nights.

At the White Nights: Mobile Games Conference, Sanjar Ismailov spoke about the opportunities that Google offers for promotion. His speech was the first in the section of representatives of platforms and app stores – today during the day we will also post reports from Microsoft, Opera Software and GetJar. Stay tuned!

The video of the presentation of Alex Patsay, the head of the mobile direction, is ready Mail.ru The group with which he spoke at the White Nights: Mobile Games Conference.