Newzoo analyzed data from 4,600 titles and assessed the visibility of games on Steam. In short, relying solely on the platform’s built-in tools to attract users is insufficient.

The gaming marketing expert Chris Zukowski reminded developers of an important benchmark for success in games on Steam. He discussed this at the GDC 2025 conference.

Thanks to the spring sale, many old hits have predictably returned to the top of Steam’s best-selling games. However, the top five remain almost unchanged.

Valve has published Steam’s statistics for 2024. We’ve selected a few figures.

A new week brings a new Steam chart. For the week of March 4-11, the top-grossing products on the platform were once again led by Counter-Strike 2 and Monster Hunter Wilds, but this time they were joined in the top three by Split Fiction.

The sooner an indie developer creates a Steam page for their game and starts collecting wishlists, the better. This is the view of game marketing expert Chris Zukowski. In a recent article, he shared basic tips on what to do before launching on the platform.

The list of top-grossing products on Steam for the last week was predictably topped by Monster Hunter Wilds. It claimed the revenue leader title from the free-to-play hit Counter-Strike 2, which dropped to second place following the release of Capcom’s new title.

“Deal of the Day” is a promotion on Steam where games are featured on the store’s homepage and certain other sections for 24 hours. Valve has announced that now six games will be featured simultaneously in this promotion.

Thanks to the new toolkit of the analytical service, it’s now possible not only to find projects on Steam that are created and promoted with the participation of artificial intelligence but also to count their number.

In just three days—on February 28—the new installment of Monster Hunter is set to release. In anticipation of this, pre-orders for Monster Hunter Wilds have risen to second place in the overall chart of the highest-grossing products on Steam, only trailing the free-to-play Counter-Strike 2 in weekly revenue.

For years, Amazon has attempted to compete with Steam, but unsuccessfully. This was revealed by former Prime Gaming Vice President Ethan Evans on social media.

SteamDB published the list of best-selling games for the period from February 11 to February 18.

The highest-grossing game on the Steam platform last week, without discounts on monetization types, was Kingdom Come: Deliverance II. During the period from February 4 to 11, the game by Daniel Vavra surpassed Counter-Strike 2 in revenue.

In the Steam documentation for partner-developers, a dedicated section on in-game advertising has appeared. The store has listed which advertising practices it supports and which ones it does not.

The SteamDB service noticed a new feature on the Steam store. On the pages of early access games, you can now see a warning if a project hasn’t received updates for a long time.

Tonight marks the release of Kingdom Come: Deliverance II. Ahead of this event, the game’s pre-orders have climbed to second place in the overall Steam sales chart for the past week — first if we exclude free-to-play titles.

Thanks to discounts, Red Dead Redemption 2 often ranks among the top-grossing products on Steam, but this time it climbed particularly high. For the week of January 21 to January 28, Rockstar Games’ title claimed third place overall and first among paid games.

Marketers Andrey Odintsov and Petr Tsap conducted a study of pricing strategies on Steam. They identified success criteria for different price categories on the platform and shared the recommended investment size for each.

For the week from January 14 to January 21, the chart of the highest-grossing products on Steam was dominated by multiplayer games. The first place went to PUBG: BATTLEGROUNDS — the battle royale from KRAFTON pushed the previous five-week leader, Counter-Strike 2, to the second position.